Performance Marketing Specialist - E-Commerce Growth

Join our dynamic team as a Performance Marketing Specialist and drive the growth of our e-commerce store in the heart of Yogyakarta! In this role, you will be at the forefront of optimizing digital campaigns, analyzing performance metrics, and implementing data-driven strategies to boost sales and customer engagement. As part of a growing e-commerce business, you'll work with a talented team to create and execute high-performing marketing campaigns using tools like Google Ads, Facebook Ads Manager, and Meta Business Suite.

Our e-commerce store has been thriving in Yogyakarta, and we're looking for a passionate specialist to help us reach new heights. This is an exciting opportunity to work in a fast-paced environment where your ideas and strategies will directly impact our business growth. If you're a data-driven marketer with a passion for e-commerce and digital marketing, we want to hear from you!

📋 Tanggung Jawab Pekerjaan

• Develop and optimize digital marketing campaigns across various platforms, including Google Ads, Facebook Ads, and Instagram Ads.
• Analyze campaign performance using tools like Google Analytics, Google Data Studio, and Meta Business Suite.
• Create and implement data-driven strategies to improve conversion rates and customer acquisition costs.
• Monitor and report on key performance indicators (KPIs) such as CTR, CPC, ROAS, and conversion rates.
• Stay up-to-date with the latest digital marketing trends and best practices.
• Collaborate with the sales, product, and design teams to create cohesive marketing campaigns.
• Manage and optimize ad spend to maximize ROI.
• Conduct A/B testing to refine and improve campaign performance.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum 3 years of experience in digital marketing, with a focus on performance marketing.
• Proven track record of successfully managing and optimizing digital marketing campaigns.
• Familiarity with Google Ads, Facebook Ads Manager, and Meta Business Suite.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Excellent communication and collaboration skills.
• Ability to work in a fast-paced, deadline-driven environment.
• Certification in Google Ads or Meta Blueprint is a plus.

🛠️ Keahlian

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